Flowering the world

The marketplace for flowers and plants is changing fast. It is time for a new strategy, and a visual identity that suits the new goals of Royal FloraHolland. Royal FloraHolland, a cooperative of growers of flowers and plants, has been in existence for 117 years, having since developed into a global marketplace with 4,500 members. In line with the new strategy that was developed in 2015, Total Design came up with a new identity and branding. Together with Royal FloraHolland we presented the cooperative as a smart, innovative and ambitious organisation: Flowering the world, planting seeds of opportunity for our members.

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Total Design

strategic direction
Bob Van der Lee
creative direction
Eddy Wegman
senior designer
 Dimitri van Loenen
designer
Sander Puhl,
Chiara Verdoliva

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