Branding
Marketing Campaigns
UI Design
I am a Digital Design Lead based in Amsterdam with a focus on branding, marketing strategy and UI designs.
What I do daily:
Marketing materials:create visuals for digital assets, including paid ads, social media content, websites, and email templates.
Maintaining or refreshing the brand: Adhere to brand guidelines, update branding elements, and ensure a unified visual identity across marketing materials.
Collaborating effectively: Work closely with cross-functional teams, gather feedback, and participate in brainstorming sessions to align designs with company goals.
I am fluent in marketing and design languages. I can discuss MQLs, SQL, TOFU, BOFU, MOFU, conversion rates as well as HEX codes, DDP, UI/UX, and WYSIWYG.
Branding
Emphasizing the unique character of brands and incorporating it into a design system with scalable templates and consistency.
Marketing Campaigns
I can design various marketing materials such as email campaigns, LinkedIn ads, and organic social media content.
UI Design
I prioritize UI design to deliver comprehensive and aesthetically pleasing experiences, guaranteeing uniformity across all interactions.
Outside work
Over the years, I have come to appreciate slowing down and enjoying the small things in life. A morning walk in the park, the aroma of homemade pizza filling the house, a video call with my family on a Sunday afternoon, or staying up too late to finish a great book all bring me immense joy!