Branding
Marketing Campaigns
UI Design

I am a Digital Design Lead based in Amsterdam with a focus on branding, marketing strategy and UI designs.

What I do daily:

  • Marketing materials:create visuals for digital assets, including paid ads, social media content, websites, and email templates.

  • Maintaining or refreshing the brand: Adhere to brand guidelines, update branding elements, and ensure a unified visual identity across marketing materials.

  • Collaborating effectively: Work closely with cross-functional teams, gather feedback, and participate in brainstorming sessions to align designs with company goals.

I am fluent in marketing and design languages. I can discuss MQLs, SQL, TOFU, BOFU, MOFU, conversion rates as well as HEX codes, DDP, UI/UX, and WYSIWYG.

Branding

Emphasizing the unique character of brands and incorporating it into a design system with scalable templates and consistency.

Marketing Campaigns

I can design various marketing materials such as email campaigns, LinkedIn ads, and organic social media content.

UI Design

I prioritize UI design to deliver comprehensive and aesthetically pleasing experiences, guaranteeing uniformity across all interactions.

Outside work

Over the years, I have come to appreciate slowing down and enjoying the small things in life. A morning walk in the park, the aroma of homemade pizza filling the house, a video call with my family on a Sunday afternoon, or staying up too late to finish a great book all bring me immense joy!