Happeo Rebranding — chiara verdoliva

Your trusted solution to information chaos

Happeo is a comprehensive platform that integrates internal communications, collaboration, and enterprise social networking into one seamless solution. With Happeo, companies can create a central hub for all their communication needs, improving collaboration and fostering a sense of community among team members. Whether it's sharing files, collaborating on projects, or simply keeping everyone up-to-date, Happeo makes it easy for teams to stay connected and work together towards their goals.

Researched competitors and industry landscape.

In-depth analysis of competitor brands (Jostle, Workplace by Facebook, Simpplr)

Engaging in analyst conversations
Gathering feedback from prospects through SDRs
Leveraging Google search trend data
Using website conversion metrics to understand target audience's behavior and preferences
Obtaining critical insights that informed our strategy and approach to achieving business objectives

Branding challenges: our findings

Unclear positioning that requires adjustment
Low perceived differentiation
Lack of a compelling brand story
Implementation of Challenger methodology
Need for greater clarity on Happeo's problem-solving capabilities
Technical issues that need to be addressed
Desire to disrupt the status quo within our industry

Elevating brand recognition and aesthetics

To enhance our visual communication, we are moving away from the overused all-white clean layout, and incorporating more unique and recognizable elements that elevate our brand's aesthetic appeal. Our goal is to establish a strong brand identity that remains clear even without the logo.

Fonts

Authoritative
Universally truthful
Bold and happy
Simple, yet stylish

Maximizing website optimization through A/B testing

We give a lot of space to a/b testing different variants of the pages. Testing takes the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know." By measuring the impact that changes have on our metrics, we can ensure that every change produces positive results.