Everything and everyone in one place
Team vision
Increased market demand and eager prospects
Relentlessly pursue untapped potential in key areas of demand, while setting us up for a product-led future
Focus areas
Performance
Organic
Lifecycle
Reputation
Product
Virality
Account-based
Community
Lifecycle: Homepage
Simplify the design: Remove unnecessary elements and streamline the layout to create a cleaner and more focused homepage. Remove any elements that do not contribute directly to the success of the webpage.
Highlight the new positioning: Use visually appealing graphics or a prominent banner to communicate the new positioning clearly.
Use concise and compelling copy: Craft clear and concise copy that communicates the value proposition and key benefits of our product.
Optimize for shorter page length: Condense the content to make the homepage shorter and more scannable. Prioritize the most important information and place it prominently.
Product Focus: Pricing Page
Objectives:
Reduce complexity in add-on pricing by selecting and enforcing one price metric
Create uniform list price differentiated based on offering
Adjust current and future price levels to willingness-to-pay of customer segments
Packages will better represent the customer maturity journey with more functionality and value built in.
My role involved analyzing SaaS best practices and identifying ways to optimize our pricing strategy. To target different use cases, we segmented our pricing page and labeled options to make it obvious which plan is right for each customer.
By saving users time and providing a personalized offer, we increased the likelihood of conversion. We used two pricing tables, one highlighting the primary differences and features of each plan, and a second providing more detailed information.
To make the tables easy to scan, we used fixed column headers, keywords, and CTAs to encourage conversions. Additionally, we included an FAQ section using an expandable design to answer common questions.
Maximizing website optimization through A/B testing
We give a lot of space to a/b testing different variants of the pages. Testing takes the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know." By measuring the impact that changes have on our metrics, we can ensure that every change produces positive results.
Blog redesign
As part of our efforts to improve our content strategy, and increase organic traffic by 10%, we redesigned both the overview and article pages of our blog section in the past year. This redesign resulted in improved font hierarchy and legibility, as well as better adaptation to our SEO initiatives.
