MessageBird Inbox Marketing Campaign
Lead designer through end to end process: discovery, market research, design, support through launch, with over 500 assets created for a/b testing and six different languages.
The mission
Reach the most people possible while remain consistent with our on-boarding and landing page imagery. Intrigue users without explaining full functionality or showing the product.
The outcome
The banner ads are light, airy and clean, evoking Inbox’s ease-of-use. Visuals are eye catching on social media platforms with a night sky effect that enhances the space theme chosen for this product.
MessageBird is been mentioned in a list with most fascinating ads by Pearmill
Iterations
Improvements from A/B testing are iterative, meaning that we should be continuously learning more about your customers with each test. Every A/B test brought us closer to understanding what motivates our users.
After four months from the first launch and after users have become familiar with the Inbox interface, we have iterated the assets by opting for a different strategy: the protagonist of these new visuals is the interface of the product itself.
Animation by Joe Le Huquet