WhatsApp Marketing Campaign
With 2 bilion users monthly, WhatsApp is the world’s most popular messaging app.
The mission
Launch our first marketing campaign for WhatsApp, create a visual that avoids showing phones or conversations, difficult to read on social media posts. Main focus on the pay off.
The outcome
A social media campaign different from the previous, with the using for the first time of the dark blue, then later on became the main colour of the company.
Working together on a worldwide advertising initiative.
I was responsible of designing the visual identity for the entire campaign and presenting it to the CEO for final approval. There are more than 500 Google display ad assets, Facebook Ads and LinkedIn Ads available in five different languages.
