Creative Design Lead

I am a Creative Design Lead specializing in B2B marketing campaigns, website development, and brand identity. I have a solid background in brand identity, which allows me to provide strategic and impactful visual solutions.

Marketing Campaigns

Create targeted marketing campaigns to boost brand visibility, generate leads, and drive growth through strategic lead-generation ads, expansion initiatives, and cohesive brand interactions.

Have a look at some of the latest projects →

Website & Design System

Collaborate with product marketers and copywriters to ensure that messaging and positioning are effectively displayed on the website. Create user-friendly websites, develop scalable Design Systems in Figma, and work with developers and motion designers.

Have a look at some of the latest projects →

Brand Identity

Design, refresh, and maintain brand identities that create cohesive, engaging experiences that last a long time and authentically connect brands with their audiences.

Have a look at some of the latest projects →

Work Experience

  • At Foleon, I lead the brand direction, shaping our visual and strategic identity to support growth and engagement across all channels.

    My focus is on developing impactful marketing campaigns and a high-performing website that drive brand awareness, attract new leads, and support expansion efforts. This includes creating targeted lead-generation ads, executing expansion campaigns, and ensuring that all brand touchpoints align with our positioning and goals.

  • Ensure consistent brand identity across all channels with high-quality, platform-ready designs while collaborating with designers and developers to create user-friendly websites that drive conversions.

    Design impactful marketing campaigns aligned with brand objectives and work cross-functionally with product, sales, CS, and development teams to align and enhance design projects.

  • Assist in creating marketing campaigns, adhering to branding guidelines, and developing internal communication designs.

    Optimize the website for a smooth user experience while establishing Design Systems to support scalability, and create branding guidelines that ensure consistent visual identity and messaging.

  • Create strategies to build brand identity and design engaging websites for diverse clients. Develop comprehensive strategies that effectively establish a strong brand identity, while also designing user-friendly and visually engaging websites tailored to meet the unique needs of a diverse range of clients.

  • Create social media campaigns, develop targeted landing pages, design packaging illustrations, and execute photography manipulation for local and international clients, including Philips, FrieslandCampina, and Bol.com.

  • Provide brand and visual identities, interior concepts, product and packaging design, websites, digital innovation, and advertising and communication campaigns for clients such as Royal Flora Holland, Vrije Universiteit, De Nederlandsche Bank, C&A, Philips Research, and Nederlands Kamerkoor.