Creative Design Lead
Starting my career in design agencies, I shifted to become an in-house designer for B2B companies, finding that they can be more creative than traditional “creative studios”.
Marketing Designer
I am more than just a typical visual designer. I have a deep understanding of marketing and sales principles, allowing me to bridge the gap between design and business objectives. My focus is always on creating digital assets that not only look great but also drive conversions effectively. I analyze performance metrics to ensure that each project not only meets aesthetic standards but also delivers measurable results that contribute to overall business success.
Brand maintenance & refreshment
Brand guidelines are never set in stone; they evolve as the business evolves. A well-crafted visual identity can endure for a long time while also adapting to the changes the company will experience over the years, such as a new positioning, the launch of a new product, or a significant business shift. The brand will always reflect and reinforce these changes.
Effective collaboration
You can master all the design tools and create something pixel-perfect, but everything is lost if you cannot communicate it effectively with stakeholders. Project management skills, especially in startups and scale-ups, are essential for a successful project. It’s important to anticipate stakeholder needs, be proactive, debrief regularly, and learn from previous processes.
I also have a life outside of work
Over the years, I have appreciated slowing down and enjoying the small things in life. A morning walk in the park, the aroma of homemade pizza filling the house, a video call with my family on a Sunday afternoon, or staying up too late to finish a great book all bring me immense joy! Then I became a mum, and I don’t have time for any of that anymore.
