CIAO, I'M CHIARAI design as a creative, I think like a marketer.
I lead creative work for brands that scales across campaigns, websites, product and global brand identities that people smile at, click on, and remember.
/001 MARKETING CAMPAIGNS
/002 BRAND IDENTITY
/003 WEBSITE AND DESIGN SYSTEM
● WHAT I DOI like clever ideas, a bit of humor in the work, and yes— quoting The Office more than necessary.
Come up with the idea. Figure out how it works across a campaign. Make it look good. Make sure people actually click on it.
I lead creative direction for campaigns across launches, lead gen, paid social, events, and all the other places one idea inevitably needs to show up.
Made ads that peaked at 0.80% CTR (60% above target) and sustained 0.57% CTR past $26K in spend. Learned that good creative and good performance are, conveniently, not mutually exclusive.
Design webpages for campaigns, products, and the occasional “we needed this live yesterday.”
I think about the story, the journey, and what someone should actually do once they land there. Still somehow end up making “just one more version.”
Brands change. Products evolve. Teams grow, shrink, and reorganize. Then one day you notice someone’s using six fonts and a gradient nobody remembers approving.
I create visual identities, guidelines, and design systems that make that less likely to happen. Built to work across different tools, teams, and use cases, and flexible enough to evolve without becoming unrecognizable.
Basically: enough structure to keep things consistent, without making everything look the same.