CIAO, I'M CHIARAI design as a creative, I think like a marketer.
I lead creative work that scales across campaigns, websites, products, and global brand identities – creating experiences that make people smile, click, and remember.
/001
Start with the business goal. Find the idea that makes the brand relevant. Turn it into a campaign that works everywhere. Make sure people actually engage.
From product launches and lead gen to paid social and events, I turn strategy into campaigns that are recognizable and effective.
And yes, the numbers matter. Ads peaked at 0.80% CTR and sustained 0.57% CTR. Turns out good branding and good performance are, conveniently, not mutually exclusive.
/002
Brands change. Teams grow, shrink and reorganize. Without a clear direction, the brand quietly drifts with them.
I work on the bigger picture: what a brand stands for, how it talks, and how it shows up as the business grows. From positioning to creative direction and brand systems, I connect strategy and execution across teams, channels and, increasingly, AI agents.
A strong brand knows where it’s going, and it can evolve without becoming unrecognizable.
/003
Design webpages for campaigns, products, and the occasional “we needed this live yesterday.”
I think about the story, the journey, and what someone should actually do once they land there. Still somehow end up making “just one more version.”
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AI has become a pretty big part of how I work. Not because it comes up with better ideas than me (it doesn't), but because it lets me do things I couldn't do before, and spend less time on the boring stuff.
I've been experimenting with everything from making ads to building brand systems that even AI can't mess up. Well, most of the time. Here's what I've figured out so far.