CIAO, I'M CHIARAI design as a creative, I think like a marketer.
I lead creative work for brands that scales across campaigns, websites, product and global brand identities that people smile at, click on, and remember.
/001 MARKETING CAMPAIGNS
/002 BRAND IDENTITY
/003 WEBSITE AND DESIGN SYSTEM
● WHAT I DOI like clever ideas, a bit of humor in the work, and yes— quoting The Office more than necessary.
I lead the creative direction of campaigns that help brands grow without sounding like brands trying too hard.
From launch visuals to lead-gen systems, I create scalable campaign experiences that connect storytelling, growth, and product marketing across digital touchpoints.
The kind of ads people actually click on: 0.80% CTR at peak, 60% above target. 0.57% CTR sustained past $26K in spend, so it's not a fluke, it scales. And $17 CPC : proof that better creative doesn't have to cost more, it just performs more.
I design scalable digital webpages that support campaigns, product storytelling, and growth, with AI-assisted workflows helping speed up ideation, production, and the endless cycle of “just one more version.”
Brands change. Products evolve. Marketing teams multiply or get halved. Suddenly, someone’s using six fonts and a gradient nobody approved. I create visual identities, guidelines, and scalable design systems in multiple tools that support growing teams, shifting positioning, and evolving products while keeping the brand clear, recognizable, and flexible enough to grow with the business.