Brand Identity
Our rebranding of Happeo highlights its role as an all-in-one hub for internal communication and collaboration. The updated design brings a modern, cohesive look that reflects Happeo’s mission to connect and empower teams seamlessly.
Your trusted solution to information chaos
Researched competitors and industry landscape.
In-depth analysis of competitor brands (Jostle, Workplace by Facebook, Simpplr)
Engaging in analyst conversations
Gathering feedback from prospects through SDRs
Leveraging Google search trend data
Using website conversion metrics to understand target audience's behavior and preferences
Obtaining critical insights that informed our strategy and approach to achieving business objectives
Branding challenges: our findings
Unclear positioning that requires adjustment
Low perceived differentiation
Lack of a compelling brand story
Implementation of Challenger methodology
Need for greater clarity on Happeo's problem-solving capabilities
Technical issues that need to be addressed
Desire to disrupt the status quo within our industry
Elevating brand recognition and aesthetics
To enhance our visual communication, we are moving away from the overused all-white clean layout, and incorporating more unique and recognizable elements that elevate our brand's aesthetic appeal. Our goal is to establish a strong brand identity that remains clear even without the logo.
Fonts
Authoritative
Universally truthful
Bold and happy
Simple, yet stylish
Maximizing website optimization through A/B testing
We give a lot of space to a/b testing different variants of the pages. Testing takes the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know." By measuring the impact that changes have on our metrics, we can ensure that every change produces positive results.
Interesting facts
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