Fostering optimism and human connection to inspire change.
Although the market for coaching services has grown by 21% since 2015, the websites and visual assets used by many providers all seem to rely on the same language and imagery. Most coaching sites place a heavy emphasis on featuring the coach's profile picture prominently. While it's true that using a photo of a smiling coach can help build trust with potential clients, there's also a risk that too much emphasis on the coach's image can detract from what really matters: building a strong, meaningful relationship with others.
While it's certainly true that creating a unique design can help set you apart from the sea of coaches out there, it's important to strike a balance between standing out and maintaining clarity and coherence for your audience. After all, going too far in the direction of "innovative" or "radical" can lead to confusion and alienation.
Target audience
For individuals
People that are ready to take the initiative to embark on a journey of self-exploration and development and that are able to acknowledge the need for guidance.
The visual identity must strike a balance between professionalism and approachability. It is crucial that our brand is seen as trustworthy and reliable, but we also want to convey a sense of warmth and humanity that resonates with our audience.
Target audience
For businesses
To offer a variety of options to meet your specific needs and preferences. Workshops that are designed to provide a collaborative and interactive learning environment that allows you to gain knowledge and skills through hands-on experience.
To maximize impact, we must eliminate any extraneous information and get straight to the heart of the matter. What are the services we provide? How do we distinguish ourselves from the competition? And what level of dedication can our clients expect from us? By focusing on these critical points, we can provide a clear and concise message.
Option One
I've blended warm earth tones with natural shadows for an approachable and authentic feel. Trustworthy typography and clean lines create a professional yet inviting visual experience, connecting with your audience meaningfully.
Scalable assets that can be easily reproduced without the need for design assistance.
Ideal for content-heavy websites such as blogs, ebooks, and guides.
Fits well with the aesthetic of the market without relying too heavily on unnecessary embellishments.
Makes it easy for businesses to approach and utilize the assets.
Cons
May appear overly formal or journalistic, potentially lacking in personality or emotional resonance.
Option Two
This option is grounded in trust, authenticity, and clarity. We prioritise content over fluff, and these colours represent the balance between rational thinking and our biases. The shapes embody the transformational journey, where individuals can evolve without losing their essence.
Scalable assets that can be easily reproduced without the need for design assistance.
The assets break free from the traditional feminine vibe, offering a unique and distinctive visual identity.
Impactful visuals on social media
Makes it easy for businesses to approach and utilize the assets.
Cons
May appear too bold and unfamiliar, potentially creating a disconnect with the audience's expectations and preferences.
Option Three
We prioritize the human, optimistic, and genuine side, empowering change. Our visuals radiate warmth, welcoming without clichés or stereotypes. Our flexible illustration style captures your brand's essence perfectly.
Visual style is tailored to appeal to the target audience, with a focus on individuals.
Each asset is highly personalized, showcasing a consistent style across various channels and touchpoints.
Ideal for social media platforms as well as content-rich web pages.
Just a few Illustrations
Cons
This option may require design assistance to effectively apply at scale. Applying it to diverse assets without design tools can be challenges.
